Synergy

Synergy is where 2 forces combine to make a video. They can pair up with TV and film in order to publicise eachother.
One example of this is Skyfall - Adele which was the theme tune to the James Bond film. It is a very succesful film which increased sales for the song, the soundtrack of the song and promoted Adele as an artist. It also promoted the film aswell as Adele is a succesful song artist.

Another example is "Kid" by Peter Andre which is the official feature song track for Dreamworks Mr Peabody and Sherman. This was to promote the publicity of the new film, the song that features in it, and Peter Andre as an artist.

 

Companies would also pay to advertise themsleves on YouTube for example. This would therefore give them synergy through the video as themselves and the video's publicity should improve.

 

 

 

Extension of Income

Extension of income is used in music videos to extend an artist/ companies income besides the song and music video itself. This usually happens through product placement.

 

 

 'Beats' is being advertised in the music video "Blurred Lines - Robin Thicke and Pharrell Williams"

"Virgin mobile" advertised on Lady Gaga and Beyonce's music video Telephone

 

 

 

Nokia Lumia advertised in Carley Rae Jempson's music video

 

 

 

 

Promotional

One of the main purposes of music videos is for promotion. A music video goes hand in hand with the song. If the song is popular, the music video is nearly always watched aswell. If the music video is interesting people will watch it over and over again so it will therefore go viral. Because of this, artists will use a music video to promote themselves as an artist. Take Miley Cyrus for instance. She wanted to completely get rid of her being known for playing “Hannah Montana”, as when she first brought out music as just Miley Cyrus, her fan base was young little girls. Here is an example of one of her first music videos when she began to produce music.

Miley Cyrus clearly wanted to be big in the charts and with the fan base and how she was looked upon it wasn’t going to happen. The way to do this was to change her perception of this look. She therefore changed her appearance and attitude completely.  She wanted to make a huge comeback in the music video “we can’t stop” by outrageously dancing and expressing her new look and attitude. This therefore got millions of views and promoted herself and her album.